Perception tests of packages have always (and I dare say, will always) return the same result – the more ‘beautiful’ the package, the better the perception. Same goes for books, whether fiction, non-fiction, poetry, or children’s literature, readers will go for appealing packages. At least until you have made your name and are trusted in the genre you write.
So we will judge your book by all the elements that make up the cover. This article is about the artwork or graphics you choose for your potential best seller.
We live in a highly visual world and authors should take advantage of that, make your artwork speak to the potential buyer, let it make some sort of promise or appeal and reach out to the decision making part of their brain.
So you have done the hard work of writing your book and you believe millions of people should read it. Well, you need to ensure you cover artwork says ‘read me’ to 100% of the people who view it online or on bookshelves.
Don’t try to get cheap images off the internet even if it is an eBook.
Don’t try to do it yourself, except you are a trained graphic artist. Self-publishing does not mean handling every facet of the publishing by yourself.
Don’t shy away from bright colours. It is a competitive world out there and buyers are constantly inundated with all sorts of messages all the time.
Remember you are here for the sales (and profit); you should not do a sloppy job with the artwork. Let your cover sell your book.
Our tips for a great cover design
• Seek out professional graphic artists and let them interpret the world painted by your book
• make sure the images are specific to the topic the book covers
• make it colourful but don’t let it get weird, and
• perform some form of visibility test online and on bookshelves.
Now put your hand on your chest and promise not to allow any ugly artwork on your great book. Good.